I was able to read the chapter in the time I planned, one hour. The chapter was an easy read because it was review.
To be completely frank, this chapter was mainly review for me. I am quite familiar with the notion of value, the four p´s, why study marketing, evolution of marketing and the marketing plan.
Again, to be completely frank, I strongly feel I understand what marketing is, what I am interesting in his segmenting and understanding my target market.
because I am working at my father´s marketing firm, I encounter these concepts all the time, but in Spanish and I want to be able to build upon my foundation and discover new strategies to compete in today´s advertised polluted society.
