This week I was required to interview to people at my workplace. My father is the owner of a marketing firm in Panama. The first interview was to the receptionist and the second the project manager assistant. They both had skewed ideas of what the definition of sustainability. Both believed that sustainability was to have a steady and consistent increase of profit over time.
I came to the conclusion after the interview that the concept of green business was a fairly new concept to Panama and many employees are unaware of the their company's (for whom they are working for) CSR's and environmental improvement endeavors. In fact, many Panamanian companies do not care for helping the environment. Yet, CSR is a different story. Many participate in the annual Teleton and give thousands or millions of dollars to the needy.
Nevertheless it is necessary to begin investing on sustainable strategies for the future. Foreign companies around the world and even those that come into the country are raising the bar. We cannot fall behind.
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